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LEARN YOUR MULTIFAMILY SUPERPOWER
Take this assessment to find out if you're a Brain, Hammer, Hunter, or Money. Learn your strengths & build your team with people who can help you see beyond your blind spots!
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I feel energized by focusing on my own thoughts and ideas. I prefer to have time alone to think and process.
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Add RecommendationAdd TagsView All Assigned TagsI feel energized by social interactions, and enjoy meeting new people.
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I may take longer to contribute to group discussions, but my insights are often well-considered and insightful.
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Add RecommendationAdd TagsView All Assigned TagsI enjoy brainstorming and bouncing ideas off of others, and find it easier to think and problem-solve in a group setting.
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Which of the below best describes you?
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Producing the desired result is my top priority
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Add RecommendationAdd TagsView All Assigned TagsFostering positive relationships is my top priority
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From the below list, choose 5 that describe you best:
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From the below list, choose 5 that describe you best:
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Has a Thought Leadership Platform (Podcast, YouTube, etc.)
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From the below list, choose 3 that describe you best:
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I am good at building and maintaining business relationships
I find myself thinking about what I'm going to say while I'm speaking
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CONGRATULATIONS! YOU ARE A "BRAIN"!
The Brain is the analyst on the team.
- They take the deals produced by the Hunters and do a deep dive analysis on them.
- They collect data needed to come up with a business plan to create profitability from the project, if it's possible. That plan includes everything from the price to pay for the property, target rental rates, renovation budget allowed, and plan to reduce expenses and increase net operating income.
- The Brain also stays in touch with trending interest rates and is always talking to banks and mortgage brokers to make sure they are using today's financing terms to get the best snapshot for each deal.
- The Brain works with the Hammer on the renovation and rental target plan to make sure they are realistic. They also work with the Money to build a case to the company's investors as to why the project is a good investment, and they also give the Money the capital raise target to make the deal happen.
- The Brain stays in touch after closing also to make sure the deal is moving along according to schedule and budget.
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CONGRATULATIONS! YOU ARE A "HUNTER"!
The Hunter is the "Deal Rainmaker" on the team.
- Their job is to focus their efforts on one market and become an expert in it.
- They get to know all the brokers, the sellers, the good blocks and the bad blocks.
- They stay on top of the market data and the trends, and report back to the team on how these changes will help or hurt the company's efforts to buy more deals in that market.
- They also keep relationships in good standing, making sure that when a new deal comes to market, they are the first to know.
- They are very clear on the company's buying standards and can filter out the deals that won't fit the company's standards and push the ones that will up the flagpole quickly.
- The Hunter works closely with the Brain on the analysis of every new deal and helps collect current market data as needed.
- The Hunter works with the Hammer to find local vendors and relationships to implement the business plan, and they work with the Money to keep the company's investors in the loop on changes to the target market.
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CONGRATULATIONS! YOU ARE A "MONEY"!
The Money makes the money train arrive when it's needed.
- They help procure financing and are in conversations with the Brain and the mortgage broker or bank.
- If a loan sponsor is needed, the Money helps procure them.
- The Money is also responsible for the company's brand, and if the company has a social media presence, the Money is in charge of it.
- When a deal comes in, the Money is the one that goes out and gets investors excited about the project and willing to join the company on the venture.
- They take the deal to market through webinars, social media campaigns, or other means to get attention and investment to the deal in a timely fashion.
- Once the deal is closed, they work closely with the Hammer to keep investors in the loop on the progress of the implementation of the business plan.
- They are also in charge of distrubutions to investors and when the property sells or refinances. Additionally, they handle the disbursements of cash.
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CONGRATULATIONS! YOU ARE A "HAMMER"!
The Hammer is the implementer of the deal, the business plan, and the lead operator of the property once it closes.
- They are the point of contact to all the vendors and the property manager and keep the project on timeline and the bills paid.
- Without the Hammer, the deal is just potential for profit.
- The Hammer is the real glue that makes it happen.
- They stay involved in the entire acquisition process also, from the time that a deal is found to the time that it closes for purchase.
- They or someone on their team is "boots on the ground" regularly to make sure that the property is performing well on paper but also with their own eyes.
- The Hammer is the one who changes course if needed and is willing to have the difficult conversations with vendors including changing of contractors or firing and hiring to keep the project on time and on budget.
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